Consumers demand natural, clean-label products. But switching from synthetic to natural colors isn't simple. As your partners, we take the guesswork out of formulation.
Finding the right natural color is a science. A color that looks perfect in an oat milk might turn dull in an almond milk or fade in a soy-based product.
Don't just take our word for it. Look at the test grid above.
We tested six different natural colorants—from Spirulina to Red Beet—across eight different bases. You can see clear-as-day how the same Vegebrite® Red Beet creates a vibrant pink in traditional dairy but a muted magenta in soy. This interaction between the color and the product's "matrix" is the number one challenge for innovators.
This is the challenge we solve every day.
Our team of food scientists and technical experts doesn't just provide ingredients; we provide complete solutions. We partner with you at every step, from the first benchtop test to your final production run.
We help you get to market faster with a stable, beautiful product that your customers will love.
Our support includes:
Custom Application Testing: We'll test a wide range of natural colors in your specific product base to find the perfect shade and ensure it's stable against light, heat, and shelf-life.
Formulation & Recipe Support: Our experts work with your R&D team to optimize your recipe, managing how the color interacts with pH, proteins, and other ingredients to achieve a flawless result.
Technical & Regulatory Guidance: Navigate the complexities of natural color applications with a partner who understands the science and the regulations. We're here to troubleshoot, advise, and support your scale-up.
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